AfriCut Sell AI
A full-stack, AI-powered social commerce and content generation platform designed for African and global merchants, creators, and entrepreneurs. Bridges the gap between raw product footage and high-converting, ready-to-publish social media sales kits for WhatsApp, Instagram, TikTok, Facebook, and X.
THE PROBLEM
African micro and small businesses lack the tools and resources to produce high-converting social media content from their raw product footage. Content creation is time-consuming, expensive, and requires skills most merchants do not have — leaving enormous sales potential untapped on WhatsApp, Instagram, TikTok, and beyond.
THE PRODUCT
AfriCut Sell AI is a mobile-first platform powered by Google Gemini AI and Dala Studio. Merchants upload raw product videos, and the AI engine analyzes the footage, generates platform-specific sales copy, captions, and hashtags, and packages everything into a ready-to-publish social media sales kit for WhatsApp, Instagram, TikTok, Facebook, and X.
ENGINEERING DECISIONS
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Google Gemini AI chosen for its multimodal capabilities — analyzing both video content and generating contextual sales copy in a single model
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Mobile-first design as the primary interface, reflecting how African merchants predominantly use smartphones for business
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Vite for a fast, lightweight frontend build with minimal overhead
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Platform-specific output formats (WhatsApp, Instagram, TikTok) to maximize content relevance and engagement
- 05
Dala Studio for media processing and content packaging into polished sales kits
CHALLENGES
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Generating sales copy that resonates with culturally diverse African markets and local buying behaviors
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Processing and analyzing video content in real time without excessive latency on mobile connections
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Producing platform-appropriate formats for multiple social networks with distinct character limits, aspect ratios, and tone requirements
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Designing a UX simple enough for non-technical merchants to use with zero onboarding friction
RESULTS
- ✓
Live demo deployed at afri-cut-sell-7e47.vercel.app
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End-to-end pipeline from product video to social sales kit operational
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Multi-platform output covering WhatsApp, Instagram, TikTok, Facebook, and X
- ✓
Powered by Gemini AI with mobile-first interface optimized for African merchants
WHAT I WOULD IMPROVE
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Add support for audio-only product pitches as an input modality
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Build a merchant dashboard to manage, schedule, and track published content
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Integrate direct publishing to social platforms via their APIs
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Add analytics to track which AI-generated content drives the most sales conversions